In order to launch the influencer campaign, there should be done several preparatory steps. First of all, the research regarding the usage of influencer marketing for e-commerce business, based on the existing competitors’ campaigns. It’s quite hard to find a suitable influencer, who would satisfy all the demands of the company. There should be identified as a suitable niche (category) for your business type, where you can search for the influencer. There are more chances to find suitable influencers for CROWDYHOUSE in such categories as beauty, fashion, and lifestyle rather than gaming or entertainment.
In order to have a better impression on how to launch the influencer campaign, it is a good idea to have a look already existing influencer platforms with their own database of different influencers and internal analytics tools. Most of the influencer marketing agencies upload some of their successful campaign results, which are summarised in case studies. The case study gives you good insight regarding the steps, which have to be taken to launch the influencer campaign. In order to get the access to such case studies, it is required to create a free account at one of those platforms or try a free version for a limited period of time. A good example of the platform for advertisers/brands and influencers to get connected is http://www.influicity.com/. Influicity gives you access to the influencer database, analytics tool, and campaign execution tools, with agency-specific training, support and resources.
Continue reading 1.2 Research of the influencer marketing: overview and persona development