2.2 Influencer marketing. Choosing the influencer

Goal

Once you found the suitable influencers and made a list, then it’s time to sort it out by comparing their profiles and applying the requirement of your brand. If you are a brand with the big name, then most likely you can approach the influencer with more than 100K followers by simply sending him a free product of your company. If you a small brand with a specific niche, then it’s wise to approach the influencer with a medium amount of followers. It will be more likely to get the positive results from the influencer who’s ranking is similar to your brand level.

Let’s compare some potential influencers on Instagram, who might be suitable for CROWDYHOUSE.

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