Goal
First of all, you need to find suitable social media platforms that would be most likely engaging the target audience of your brand. According to the research of CROWDYHOUSE’s audience demographics, the average customer is a female of 35 years old, who has a stable income above average. She has a partner but feels quite free and ambitious to learn new things in life. She quite enjoys the comfort and especially creating authentic kind of atmosphere in her house/apartment. She has an eye for the detail in interior design, that’s why she is looking for some unique designer products with the story.
Choosing a suitable platform for your brand
There is all kind of influencers, creating different sort of content on social media. They can be divided into categories based on their niche-based content. The niche of the influencer should correspond to the brand’s values and its target audience’s needs. The influencer creates not only the awareness about the product he reviews but also drives to action. His/her tools for that differ from brand-like commercial with a beautiful visual and catchy slogan. They drive to action by actually sharing their opinion on their social media feed, it can be a video, blog post or an image of the product, depending on the platform (Brandignity.com, 2017).
Continue reading 2.1 Influencer marketing. Choosing the platform
